Jeste

Jeste is a committed brand of clean hygiene and care cosmetics, designed to meet the requirements of efficiency, safety and responsibility of the products we use most in our bathrooms.

Inspired by the founder’s personal story, the brand develops its products with the aim of helping us transform and transmit daily gestures to make them truly sustainable: for the environment, for us and for future generations.

The first products in the range are solid toothpastes and their refills, available in two references: the Freshness toothpaste with reinforced purity action and the Whitening toothpaste which reveals the natural radiance of teeth day after day.

The active ingredients are of natural origin and all products have received vegan and cruelty-free certification from PETA (People for the Ethical Treatment of Animals).

Jeste’s solid products contain a maximum of active ingredients of natural origin and are formulated without water. The result? Products much lighter than their tube equivalents and a drastically improved carbon footprint.

Jeste has chosen aluminum to package its toothpastes: infinitely recyclable, it is the most durable and suitable material for its products. Made in France and ECOCERT certified, the packaging contains up to 95% recycled aluminum and is refillable. From tropical-atmosphere bathrooms to handbags to hiking gear: the boxes will withstand the most extreme situations with their biosourced mineral paper labels, anti-humidity and 100% recyclable.

A made in France brand, Jeste works with a formulation laboratory in Paris, a factory – certified Good Manufacturing Practices – in Normandy and packaging from the Paris region.

Our press relations and influence agency had a real crush on the products that Jeste imagines and works daily to promote their benefits to the media.

The Nomâd RP team supports Jeste in its communication strategy and press relations in the French market.