L'Alchimiste
A laundry routine with healthy and environmentally friendly products, this is what L’alchimiste offers with its range of detergents with ultra clean and minimalist composition. This young French company designs fabric care products. A complete routine from Marseille soap detergent to drying balls! All manufactured in the heart of Provence, in a real social and environmental approach. Result: truly clean and maintained laundry with respect for fibers to ensure better garment longevity.
Exit chemical products, with these ranges, we return to the natural and essential. A healthy mind in a healthy interior… this could be the leitmotif of the Alchimist. An audacious approach, that of shaking up the paradigm of cleanliness “that smells good” and fluorescent detergent, with a neutral detergent, without perfume, nor dye and without any chemical additives. For a clean interior in the first sense of the term!
The quest for a healthy home is at the heart of the approach with simple, practical and pleasant-to-use products. Combining tradition and modernity, L’Alchimiste’s product ranges develop around the notion of essential. The objective being to eliminate the superfluous, both in the compositions of its products and in their launches. Here, as in our interiors, toxic products have no place. No compromise is made on quality and they are to be used without fear in respect of our health and the environment. The idea is to simply give interiors back the gentleness they deserve.
A project born in Paris, which our Parisian PR and influence agency wishes to promote in the press and with opinion leaders for its respect for the environment and the green values we share.
The Nomâd RP team supports L’Alchimiste in its communication strategy and press relations in the French market.