Perpète

Perpète is an innovative concept of ready-to-REwear for children. Clothes well made for them, made from the best raw materials and tested in the laboratory for their resistance. But it’s also a new way of consuming by offering children’s clothes that last longer thanks to an integrated second life system. A mode sustainable and timeless for kids from 3 to 8 years old: unisex clothes, in colorful and bold style, which spare the planet and which last… Forever!

The brand offers its customers to send back for free the Perpète pieces that have become too small. In exchange, they receive up to 40% of the original price in voucher. The recovered clothes are then resold second hand directly on the Perpète (re)shop or upcycled.

The objective? Extend the life of clothes to limit the impact on the planet by avoiding overproduction and depletion of natural resources. For this, Perpète imagines resistant and durable clothes so that they are worn and loved, again and again!

Produce less and produce better, this is Perpète’s credo, convinced that it is possible to build a more planet-friendly mode. All Perpète clothes are in GOTS certified organic cotton. The brand favors thick materials, with dense knitting, which resist tumbling and repeated washing for a garment that lasts longer. Perpète has also chosen European manufacturing in Portugal, a country with recognized know-how and close to France, for a limited carbon footprint. Perpète works with GOTS certified factories, a demanding reference guaranteeing respect for social standards for all partners in the production chain.

Our press relations agency based in Paris is proud to support this French company that raises awareness among children from an early age to reasoned and responsible consumption.

The Nomâd RP team supports Perpète in its communication strategy and press relations in the French market.